One of the most important aspects of having a small business is getting found by new customers. If your customers can’t find you, then there will be no new clients or income.
One of the first steps to take in being found is both simple and free… Google My Business! This is a Google app that helps small local businesses be found with a built in profile that shows:
With the information listed above, Google is able to track and use their analytic algorithms to give your business an accurate representation on how often customers are looking for you or something you offer. Using this profile, you can really stimulate the growth of your business.
Right after good reviews on the importance scale comes locality. If a consumer would like to move forward with your company, the first thing they will do is check to see where you are located in proximity to them.
In the recent years, Google has created a section on the search results page for three local businesses. With strategic planning and SEO, your company could be in this exclusive position, even before the organic search results.
In this day and age, it can be difficult for modern customers to take the leap and trust businesses enough to make a purchase. Because Google is such a well known entity, when your business pops up in a search, customers will be more likely to trust your brand.
Very few factors can impact a potential customer like an online review. With Google My Business, customers are able to write and read reviews while leaving feedback. This will give you honest evaluations and eventually a star rating next to your business.
Another challenge for local businesses is keeping a steady amount of foot traffic. Although there is not a "cure-all" to the slow days, this listing sure does help. Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials.
Knowing about your customer is essential, no matter what your product or service is. An "Insights" section on your account will break down how visible your brand is, who your target customers are, and how they are engaging with your business.
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